The Business of Soccer Wearables: Soccerment

Aldo Comi spent 15 years as an equity research analyst in investment banking between London and Milan.

He ran equity research during the Lehman crisis and started reading Michael Lewis books like The Big Short and Moneyball.

Then he saw the same problem in soccer:

Analytics had transformed Baseball years ago.

But Soccer, from pros to Sunday leagues lacked data tools for everyone.

So he built Soccerment to bring wearables, advanced metrics, and AI scouting to the entire soccer pyramid.

This week we spoke with Aldo Comi, co-Founder and CEO of Soccerment.

Six years ago, it launched xvalue.ai to provide advanced metrics and AI scouting platform for clubs, scouts, coaches, analysts, and players.

Last year, Soccerment was selected for the MLS Innovation Lab and acquired SICS to integrate video analysis in March 2025.

Last month, it partnered with Juventus Forward, the innovation program launched by Juventus Football Club.

Today, it is set to launch Six+, a platform with AI agents that automate routine work for scouts, sporting directors, analysts in clubs to save time and expand capabilities, without replacing them.

PS. quick peek at Soccerment’s wearable?

To the visionaries allocating, building, and moving the industry forward,

Edoardo Grandi